(noun) How you want the consumer to perceive your product or brand. A brand often includes a logo, fonts, color schemes, symbols, and sound which may be developed to represent implicit values, ideas and even personality.
graph•ic de•sign
(noun) The art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.
spe•cial•ty i•tems
(noun) Objects that are distinguished or different from what is ordinary or usual: a special process; to create something unique.
pho•tog•ra•phy
(noun) The art, practice, or occupation of taking and printing photographs.
web de•sign
(noun) A business providing hardware and services to store, maintain and present websites and provide internet connection to those sites.
